The Digital Marketing Certificate (DMC) is recommended for marketing students and recent graduates, early or mid-career Marketing or Communications professionals, or organizations looking to enrol members of their marketing team to advance their digital marketing skills.
This 10-week program will provide a hands-on ability to use and apply a variety of today's essential in-demand digital marketing tools and areas of expertise.
The program is designed, developed and delivered by a team of industry experts under the direction of Soshal, a leading Ottawa digital marketing agency. It is hosted and certified by the Telfer School of Management and aims to enhance the strategic capabilities and tangible skills required to enhance your career as an advanced digital marketer. This certification will provide you with a strong foundation in the core concepts of digital marketing. You will also gain an in-depth understanding of how to effectively strategize and implement powerful digital campaigns that convert prospective customers and clients into qualified leads.
Apply for the next session: The next program starts on May 4, 2020, and runs for 10 weeks. Currently accepting applications for wait list only.
- User Journey Maps
- Digital Marketing Strategy
- Design for Marketers
- Writing for Websites
- Content Marketing
- Marketing Automation
- Social Media Marketing
- Facebook Advertising
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Influencer Marketing
- Mobile Marketing
- Google Analytics
- Google Adwords
- Customer Relationship Management (CRM), Sales, and the Marketing Technology Stack
Regular Total Cost: $5,495 + HST
Application Deadline: March 31st, 2020
Setting: in-person as a group
Maximum Number of Students: 25 students per cohort
Class Location: Desmarais Building, Telfer School of Management, the University of Ottawa located at 55 Laurier Avenue East, Ottawa, ON.
Class Schedule: Monday to Thursday nights from 7:00 p.m. to 10:00 p.m. and Saturdays from 8:00 a.m. to 3:00 p.m. (one-hour lunch break)
Certification: Certificate granted upon completion, once the student has passed each module. This program is not for credits as part of a graduate or undergraduate degree.
Tax Receipt: As the DMC is a not-for-credit program, a T2202A receipt for tax purposes cannot be issued.
Visit the Ottawa DMC website to learn more.