Digital Marketing Certificate (DMC)
The Ottawa Digital Marketing Certificate (DMC) is recommended for marketing students and recent graduates, early or mid-career Marketing or Communications professionals, or organizations looking to enrol members of their marketing team to advance their digital marketing skills.
This 10-week program will provide a hands-on ability to use and apply a variety of today's essential in-demand digital marketing tools and areas of expertise.
The program is designed, developed and delivered by a team of industry experts under the direction of Craft + Crew, a leading Ottawa digital marketing agency. It is hosted and certified by the Telfer School of Management and aims to enhance the strategic capabilities and tangible skills required to enhance your career as an advanced digital marketer. This certification will provide you with a strong foundation in the core concepts of digital marketing. You will also gain an in-depth understanding of how to effectively strategize and implement powerful digital campaigns that convert prospective customers and clients into qualified leads.
Next session: Details coming soon.
- Introduction to the Ecosystem
- Strategy, Planning, and ROI
- Understanding Customers
- Content Marketing
- Social Media and Personal Brand
- Workshop: Effective Landing Pages
- Search and Display Advertising
- Social Media Advertising
- Marketing Automation and Technology
- Reputation Marketing
- Data, Analysis, and Reporting
- Workshop: Compare and Evaluate Tools
- Marketing Industry Panel
- Final Project: Strategic Proposal and Pitch
Regular Total Cost: $5,495 + HST
Setting: Interactive, real-time online delivery
Maximum Number of Students: 25 students per cohort
Class Schedule: Monday to Thursday nights from 7:00 p.m. to 10:00 p.m. and Saturdays from 8:00 a.m. to 3:00 p.m. with a one-hour lunch break
Certification: Certificate granted upon completion, once the student has passed each module. This program is not for credits as part of a graduate or undergraduate degree.
Canada-Ontario Job Grant: Canada-Ontario Job Grant (COJG) provides opportunities for employers to invest in training their workforce, with financial assistance from the government.
Tax Receipt: As the DMC is a not-for-credit program, a T2202A receipt for tax purposes cannot be issued.
Visit the Ottawa DMC website to learn more.