Associate Professor, Macquarie Business School, Macquarie University
Designing a business model is not a one-off process but adjustments are often required. Thus, business model innovation rests on the deployment of dynamic capabilities. Yet, we know little about the role of dynamic capabilities in fostering business model innovation. This paper contributes to business model (innovation) and small business literature by developing a process framework of business model innovation of an SME from start-up to scale-up, enabled by dynamic capabilities. More specifically, the paper clarifies the kind of dynamic capability deployment that is necessary for transforming a business model from market-driving to market-driven, and ultimately to one that reflects an ambidextrous market-orientation. Drawing on an in-depth longitudinal case study, this paper outlines that SMEs deploy dynamic capabilities that align with the SME’s type of market orientation to innovate the design and architecture of their business models.
***M.Sc. Students in Management, this event can count towards one of the six mandatory Research Seminars Series needed to attend (MGT6991).***
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