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Wednesday, November 6, 2019, 12:00 p.m. to 1:00 p.m.

Creation and Resilience of Decentralized Brands: The Case of Bitcoin & Blockchain

The Telfer School of Management is pleased to invite you for a New Faculty Seminar presented by Assistant Professor Mariam Humayun on Wednesday, November 6, 2019, from 12:00 p.m. to 1:00 p.m.

The business of brand building is not just limited to the organizations that create them. With the rise of social media, gig economy, and ideas such as crowdfunding, consumers have increasingly become major players in the process of brand creation and co-creating brand value.

In this talk, Professor Humayun will be briefly outline her ethnographic and netnographic research into the Bitcoin/Blockchain community since 2014. Based on fieldwork conducted in Toronto, San Francisco, Miami, Berlin, Amsterdam, New York, Prague, Cancun, Cambridge/Boston, and Tokyo, Dr. Humayun will share insights into:

  • how Bitcoin/Blockchain have evolved as decentralized brands over time through various crises and;
  • what socio-cultural and economic forces helped shape them.

The talk may be of interest to cryptocurrency enthusiasts, financial regulators, people interested in the blockchain/fintech industry, and the general public at large.

About the Speaker:

Learn more about Assistant Professor Humayun’s research expertise.

New Faculty Seminar Series

Launched by the Telfer School of Management in 2017, this seminar series is an excellent opportunity for the Ottawa community to find out how our new thought leaders are addressing challenges faced by businesses and public organizations.

Light lunch will be served

Wednesday, November 6, 2019
12:00 p.m. to 1:00 p.m.
Telfer School of Management
Desmarais Building
DMS 7170
55 Laurier Avenue East
Ottawa, Ontario K1N 6N5
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RSVP deadline:
Tuesday, November 5, 2019, 12:00 p.m.

Register for this event

Unfortunately, the RSVP deadline has passed for this event, and you will not be able to register.

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