Digital marketing has allowed businesses to communicate and market their goods & services in ways we could never imagine. In this workshop, we will look at the many ways that you can market your products and/or services through digital channels to make meaningful connections and drive growth and engagement.
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As the Director of Marketing & Communications, Jonathan leads the marketing team responsible for Programs marketing, Research marketing, brand management, content marketing, email marketing, social media, paid advertising, mobile strategy, and managing the school’s web presence.
Jonathan also teaches digital marketing in the BCom, MBA, and Digital Marketing Certificate programs. An expert in digital marketing, he is the former Director of Marketing of a mobile gaming publisher of top-tier apps including Rubik’s Cube, Scattergories (Hasbro), Phase 10 (Mattel) and Skip-Bo (Mattel). His expertise, includes marketing strategy, mobile strategy, mobile ad monetization, programmatic marketing, user acquisition, content marketing, email marketing, customer relationship management (CRM), and search engine optimization (SEO).
Jonathan holds a BA from the University of Florida and an MBA from the Telfer School of Management at the University of Ottawa.