Telfer Identity Resources
This document outlines the components of Telfer’s branding, as well as their structure and their relationships, which will help you to apply the Telfer brand consistently across all communications. Every detail of the Telfer School of Management’s brand identity has been created to ensure that it is expressive of the brand and its values. The identity is designed to meet the future challenges of a competitive management school, and to connect naturally with our audiences.
Primary Logo
Secondary Logo
Tertiary Logo
Secondary Logo (English)
Black PNG | EPS White PNG | EPS
Black + 5 colours PNG | EPS White + 5 colours PNG | EPS
Secondary Logo (French)
Black PNG | EPS White PNG | EPS
Black + 5 colours PNG | EPS White + 5 colours PNG | EPS
Secondary Logo (Bilingual)
Black PNG | EPS White PNG | EPS
Black + 5 colours PNG | EPS White + 5 colours PNG | EPS
Garnet #8f001a is Telfer's main colour identity so it has the strongest presence in our brand elements.
The dark grey #2d2d2c complements the lighter colours, creating balance and making the palette more distinctive and sophisticated, while the soft beige balances the other colours and gives space to the elements.
Alternative colours should not be introduced into the system, or they would reduce the impact of our colour palette.
The secondary color palette may be used in moderation when they relate to a specific theme, or the vision for a Better Canada more broadly. They are not to be used as primary colours.
Primary Colour Palette
C 26% M 100% Y 98% K 29% R 143 G 0 B 26 Hex #8F001A
C 70% M 67% Y 64% K 74% R 35 G 31 B 32 Hex #231F20
C 3% M 3% Y 4% K 0% R 244 G 242 B 239 Hex #F4F2EF
Secondary Colour Palette
C 25% M 2% Y 82% K 0% R 201 G 215 B 87 Hex #C9D757
C 63% M 5% Y 29% K 0% R 86 G 186 B 88 Hex #56BABC
C 9% M 27% Y 86% K 0% R 233 G 184 B 68 Hex #E9B844
C 26% M 100% Y 98% K 29% R 143 G 0 B 26 Hex #A42F80
Typography is a powerful tool in the development of a creative identity and is a key element to create a cohesive look across all communications. Using a typeface consistently makes it recognizable; it pulls together communication materials and makes them more distinctive. The style of type we use to bring our communication to life sets the tone of our brand: clean, modern, stylish, distinctive, and legible. Selected fonts are a great combination between Roboto and Roboto Condensed Bold.
Visually important elements like quotes can use Roboto Slab.
Our online photo library will be accessible soon. In the meantime, please fill out the marketing form to request photos.
This section contains some Telfer marketing templates, which includes Word and PowerPoint documents with usage instructions. These templates are only available to individuals within the University of Ottawa community.
Access the Telfer Templates (One Drive)
