Latest News
- Category: Innovation and Entrepreneurship
As part of the Leadership, Strategy and Sustainability course, nearly 150 Telfer School of Management students in courses ADM 4717, ADM 4317 and MBA 5211 participated in an interactive online simulation called Fishbanks.
It is a multiplayer web-based simulation during which each team of students plays the role of a company that owns and manages a fishing fleet. The teams compete to maximize their net worth during the simulation. They begin by defining their strategy for the next 10 years. They must plan their annual operations, mostly their fishing activities, by allocating their resources each year according to their initial strategy. They decide whether to buy, sell or build their ships, where to fish, and they negotiate with one another. Students focus on strategic thinking and decision making. The program automatically calculates all the annual financial results and indicators for each team. It simulates a real business system where marine natural resources are the main source of income for the companies. However, the goal of the simulation is not limited to merely raising students' awareness of the importance of strategic planning and the short- and long-term consequences of decisions. It is especially meant to expose them to the issues surrounding the dynamics of ecosystems and irrational exploitation of resources.
"We are preparing the decision-makers of tomorrow who will be managing businesses directly or indirectly involved in exploiting living ecosystems," said Dorra Jlouli, professor of course ADM 4717. "The interdependence of the system's different parameters is the main challenge of system dynamics, such as those in the management of natural resources. This simulation is an excellent tool that simplifies for students this complex aspect of the tragedy of the commons," she added.
The debriefing following the simulation is as important, if not even more important than the simulation itself, as students realize and understand the consequences of their decisions. "The players all tend to exceed the maximum size of the fleet for rational and sustainable exploitation of resources, despite having learned about renewal dynamics of fish stocks before the simulation. This is typical behaviour in different contexts in which this simulation is used, regardless of the level of knowledge of the subject matter," said Dorra Jlouli.
"When designing the course, we deliberately sought a teaching method that allows students to experience a certain cognitive dissonance between the type of leader they think they are and the real impact of their business decisions on the planet's future," said Daina Mazutis, professor of courses ADM 4317 and MBA 5211. "The Fishbanks simulation provides a learning experience that allows for profound personal reflection on the connections among leadership, strategy and sustainability," she added.
Fishbanks is a simulation created by the MIT Sloan School of Management. Renowned international universities use it mainly for management and sustainable development programs. It is also used by international institutions, chiefly GIZ, for strategic planning workshops pertaining to sustainable development and to explain the Tragedy of the Commons phenomenon.
- Category: Community Engagement
Polycycle, an initiative by the Telfer student club Enactus uOttawa, has been named the recipient of the $150,000 Community Legacy award through Aviva Canada’s Community Fund Program. The Community Legacy Award targets young social entrepreneurs who have ideas focused on the theme of creating a community legacy.
Aviva’s Community Legacy Fund targets individuals between the ages of 18 and 25 years old with a unique solution to tackling climate change or an idea that benefits Canada’s environmental legacy. Polycycle was one of five Community Legacy Finalists that received the most votes during the initial voting round. In the end, Polycycle was chosen as the winner of the Community Legacy Fund and were awarded $150,000 in funding to implement their idea within a two-year period.
Polycycle’s project focuses on reducing plastic waste through the collection, and up cycling of post-consumer plastic goods. The project utilizes special machines to shred, melt down, and remould plastic waste into a variety of consumer goods. The project also works with community members to ensure that social employment is an integral part of each system’s operation.
- Category: Appointments and Honours
Professor Daina Mazutis has received an Honorable Mention for the 2016 Page Prize for Excellence in Sustainable Business Education awarded by the Darla Moore School of Business. Professor Mazutis was recognized for her undergraduate course “Leadership, Strategy and Sustainability” (ADM 4317).
This fourth year Bachelor of Commerce course focuses on corporate social responsibility and sustainability at multiple levels – self, others, the organization and society. It covers topics such as social entrepreneurship, carbon-negative enterprises, regenerative business models and the circular economy, instilling within undergraduate students and business leaders a keen understanding of the importance of sustainability in business.
This recognition underlines Professor Mazutis’ expertise in the field of sustainability and CSR. She holds an endowed Professorship of Ethics, Responsibility and Sustainability at the Telfer School, through which she focuses her research on the path to more socially and environmentally conscious organizations. Her research lies at the intersection of strategy, leadership and corporate responsibility, approaching environmental and social issues facing organizations today as critical strategic issues that require a broader understanding of business' role in society.
We would like to congratulate Professor Mazutis on this remarkable honour.
About the Page Prize
Now in its 10th year, the Dr. Alfred N. and Lynn Manos Page Prize for Sustainability Issues in Business Curricula is designed to encourage and support efforts to introduce or substantially upgrade sustainability courses or associated course work into the curriculum of business schools, both nationally and internationally.
The Page Prize is awarded annually for the best submission based on the integration of sustainability into business curricula. Submissions are welcomed from faculty, doctoral students and others related to innovative approaches to teaching sustainability to business students. Previous applications have covered a wide range of disciplines including accounting, entrepreneurship, finance, international business, management, marketing, operations and supply chain management, and organizational behavior.
For more information on the Page Prize or on the recipients, please click here.
- Category: Latest News
When it comes to sustainable development, small and medium-sized enterprises innovate in many subtle ways, says Martine Spence. (Photo: Andrea Campbell / University of Ottawa)
Be it for food, fashion or services, today’s consumers are leaning more and more toward products that are organic, locally produced, reusable and responsibly sourced. Sustainable development is no longer an abstract concept; it has infiltrated every area of daily life.
Is this just another fad or a genuine awakening? In any case, companies can’t ignore it, notes Martine Spence, a professor of marketing and entrepreneurship at the University of Ottawa’s Telfer School of Management.
For the past 10 years, Spence has studied the structure and analyzed the social engagement and sustainable-development practices of small and medium-sized entreprises (SMEs). “These companies contribute heavily to national economies, and they create the majority of jobs out there, so their impact on the environment and on society in general is significant,” she explains. “I grew up in the south of France, where there were many small entrepreneurs. When I studied business, large corporations seemed too abstract to me, and too political. But SMEs are led by individuals who have a true passion for their craft, and that’s always intrigued me.”
So how do SMEs implement sustainable-development practices? What prompts them to do so, and what obstacles must they overcome? Martine Spence examines their behaviour on three fronts: respect for the environment, respect for individuals and respect for the community.
“We observed that the level of involvement depends on the entrepreneur’s own conviction. Those who lend importance to these issues in their private lives are the ones who take their business’s social and environmental responsibility to the highest level,” she says.
In fact, SMEs readily adopt green practices, from shutting down computers at night and installing energy-saving thermostats to choosing active transportation and opting for energy-efficient technologies. “SMEs are particularly innovative and flexible; they don’t have shareholders and can quickly adjust their strategy,” says Spence.
She points out that investing doesn’t frighten them either, and that when SMEs buy in, they innovate a lot because they know it will lead to a good return. She adds that for most of these entrepreneurs, making money isn’t the primary goal; it’s more a question of being part of the community and of pursuing their passion.
What is the situation in other countries? Are the same challenges at play? As a member of the Observatoire international du développement durable en PME (Université de Montpellier) in France, Spence also studies the internationalization of SMEs, and she recently compared those in Canada, in Cameroon and in Tunisia. She found that “sustainable development isn’t yet ingrained in the mindset of the South, even if some Tunisian entrepreneurs see in it an opportunity, as it can help them do business with European nations.”
That said, SMEs are nonetheless engaged in their communities, remarks Spence, with some donating a sheep to the community at Eid, for instance, because social engagement is an intrinsic part of their lives, mostly driven by religion.
In the era of globalization, Spence’s findings show that the widespread adoption of sustainable development will be achieved only if sociocultural contexts are considered, and that inspiration for that ideal can come from everywhere—from the North and the South.
by Marine Corniou
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The following article was written by a member of our student community. The views and opinions expressed in this blog are those of the authors and do not necessarily reflect the official policy or position of Telfer School of Management. For more information or to flag inappropriate content, please